Bell & Telus Offer Lower Rates

Just to remind us that there are other carriers in Canada other than Rogers, Bell and Telus will be dropping their prices to compete with the (unconfirmed) arrival of the iPhone.

Rivals to Canadian provider Rogers Wireless are dramatically lowering the prices for data access as a defensive measure against the iPhone even before the device is announced for the country, according to a new report by the analyst firm Seaboard Group. A comparison of the access rates required needed to download 1GB of data per month shows the prices dropping dramatically since June: where customers could expect to pay more than $2,250 for the Internet bandwidth at the time, a price drop by Telus in mid-summer dropped the price to $375. By November, both Telus and its fellow CDMA carrier Bell were charging about $100.

You don't need me to tell you that the price drop is significant, so what's interesting here is that both companies are willing to take a hit on their profits in order to retain, and possibly attract, customers. Also, employing this strategy means that Bell and Telus, regardless of the lack of an official announcement, are acknowledging the arrival, and the threat, of Rogers and the iPhone. Will this move work? And, more importantly, will the iPhone actually arrive this time?

Source: Electronista

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