Dynamic Ads For The iPhone

The newly-released iPhone SDK seems to be a precursor to some major product announcements from other companies. Such is the case with Relevantis, Inc., which recently announced its Dynamic Ads solution for Apple's mobile. Unlike normal ads, the Dynamic Ads solution will cater to the tastes of end users, allowing advertisers to interact with their customers instead of simply displaying static banners on mobile screens.

The company's Dynamic Ads platform allows the creative content of an advertisement to change depending on the personal tastes of the end user. These rich media, animated ads are also instantly expandable to display more information, enabling a better customer experience and, ultimately, higher advertising revenues for publishers. Developers of iPhone applications and iPhone-optimized web sites are able to use the solution to monetize their content, offering consumers a free, ad-supported experience.

You can view a sample of the ads in action using the video above.

Source: Press Release

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