Google Announces New AdWords Features

Mobile advertisers should take note that Google is improving its AdWords feature. Users of the iPhone, G1 and other smartphones with full HTML capabilities will now be able to view desktop text and image ads from advertisers. The ads can go directly to desktop landing pages, removing the need to create mobile versions or formats. It's convenient, fast and seamless.

To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the "Device Platform" option under "Networks and Bidding," select "iPhones and other mobile devices with full internet browsers." As additional devices that use full browsers enter the market, your ads will show on those phones, too.

So if you're into advertising, head over to the source for the lowdown on how to take full advantage of AdWords. Google is already providing the tools that you can use, so it's up to you to maximize them and reach out to your customers.

Source

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