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Google Enhances Mobile Advertising

Google is expanding its mobile advertising reach through AdSense. Publishers and webmasters who enabled mobile image ads will now have ads to their sites served from DoubleClick Mobile.

As of today, AdSense for mobile content publishers who have configured their sites to display mobile image ads can now have ads served to their sites from DoubleClick Mobile. This means more advertisers for AdSense for mobile content publishers, more inventory for DoubleClick Mobile advertisers, and more ad relevance for browsers of the mobile web.

So there's more to Google mobile than just the Android, apparently. Hopefully the privacy concerns that are associated with DoubleClick will not be raised in its mobile version. Also, one of the useful features of AdSense is its report generation, which allows webmasters and publishers to keep track of a website's ad revenue, particularly with its relation to content. I'm wondering how that will translate to the mobile version.

Source: Official Google Mobile Blog

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