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Meeting The Ten Million Mark

Amidst all the fuss about unlocking iPhones, one has to wonder what Apple thinks about it. After all, it's a double-edged sword. On one hand, Apple's still managing to sell units. On the other, those sales aren't exactly going to plan. Any exclusivity advantages that its partner carrier (AT&T in the U.S., Rogers in Canada) hopes to benefit from can be reduced, depending on which areas are covered.

Analyst Ezra Gottheil speculates that "Apple will do what it takes to sell 10 million iPhones this year, including ignoring unlocking and tossing out the revenue-sharing model where necessary"

"Don't get me wrong, they want to make nice, solid profit, and Jobs would like to be the best-compensated CEO," said Gottheil. "Revenue from the carriers goes straight to the bottom line, they don't have to do a thing to get it.

In the end, as long as Apple sells Apple, all things are good in Jobs-ville. With a goal as lofty as 10 million iPhones sold, who can blame them?

Source: CW

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