Pizzas Go Mobile

You know it was bound to happen: pizza chain Pizza Hut has started a service that will allow Americans to order using their cellphones via SMS or mobile web. Called "Total Mobile Access", it allows customers to create and customize up to four orders.

Pizza Hut programmers relied on consumer research and insights to develop a system that required as little effort as possible by customers, while still providing a full array of ordering options. Customers first log on to pizzahut.com to create their “Pizza Playlist,” a collection of up to four favorite orders. Once they are registered, ordering is just a couple steps away either through text or mobile ordering – whichever is more convenient for the customer.

Interested parties can access the online tutorial at www.pizzahut.com/mobiletutorial. If this service proves to be a hit, you can be certain that it will cross borders.

Source: Press Release

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