RIM Teases The BlackBerry App World

What's in a name? It's been asked before, but in the eyes of salespeople and marketing personnel alike, it means one thing: recognition. When it comes to online marketplaces for mobiles, the brand to beat is the App Store. It's the current top dog for developers and consumers alike, so it's easy to see why others are trying to catch up.

Hot on Apple's tail is RIM, who is keeping the suspense up by displaying a teaser splash on its homepage for the BlackBerry App World. The name may not be as catchy, but it gets the message across.

Source

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